Are you spending most of your marketing budget on “high tech” channels like social media, email marketing and a website? What about traditional channels like print media, radio, television or even billboards? While the growth of digital marketing has grown enormously over the past 15 years, using good old fashion marketing channels may also be a great option for your small business.

Direct mail, for example, if done correctly can produce great results in promoting your product or service to a select distribution list. On average, the response rate from direct mail is around 5 percent, but this cheap method of reaching out to potential customers may be a good choice for your small business.

With all the focus on search engine optimization (SEO), it’s easy to forget that there are cheaper options to drive traffic to your website. For example, hosting a contest for your customers and providing them with an incentive to share their submission with friends may help attract new customers to your business.

Putting ads in the local paper, like the one you’re reading now, is very effective for small businesses whose customers are close to where the paper is distributed. An advertisement, with discount coupons, can and will drive a lot of traffic to your place of business.

While there are hundreds of marketing options available these days, sometimes using good old fashion marketing channels may be a better option than getting wrapped up with all the digital channels out there today. Give it a try, and see for yourself that old school marketing is still very effective.

Founder & President Jones Simply Sales, LLC

Dick Jones is the Founder & President of Jones Simply Sales, LLC. As a 4th generation sales professional, he has over 30 years of experience advising, coaching, consulting and working with small business owners.

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