Is your small business taking advantage of technology to make your employees and your operations more efficient and effective? Are you still using old technology because you haven’t had the time or inclination of upgrading? Many small business owners ignore new technology, and subsequently are sub-optimizing what they can do.

With the incredible pace of changes in technology, a majority of small business owners find themselves “behind the curve” in using new technology. They may know about it, but using it in their business requires planning and preparation, something they never anticipated.

Staying current on what is available to you is a first step. There is an abundance of information online or in printed journals that discuss new technologies and the pros and cons of implementing them. It wasn’t very long ago where you had to hire a professional to build a website for your small business. Now this can easily be done with numerous website design systems.

Hiring an information technology professional can also help. Let’s face it; if you want to utilize technology in your small business and don’t know how, hire someone who does! Training is also very important for you and your employees. You can’t expect everyone to learn how to use new technology unless you invest in educating them.

Adapting to new technology is critical for long-term small business success, and it won’t happen unless you make this a top priority in your business.

Founder & President Jones Simply Sales, LLC

Dick Jones is the Founder & President of Jones Simply Sales, LLC. As a 4th generation sales professional, he has over 30 years of experience advising, coaching, consulting and working with small business owners.

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