With the new year here, do you have plans to survey your customers? Getting feedback from your customers can help you to identify what you are doing well, and where you may need to make improvements. Surveying your customers can also help improve your relationships, providing an easy vehicle to identify ways to serve your customers better.

There are many low-cost survey “systems” available for you to use to facilitate this process. Survey Monkey and Constant Contact are two examples of easy-to-use systems that you can use to not only create the survey, but also distribute it via an email and also tabulate the results.

Your survey should include both multiple choice questions, such as rating your company’s products or services, and also open-ended questions requesting written feedback. You’ll want to keep your survey short to maximize the responses you get. If the survey has a lot of questions and it takes more than 5 minutes to complete, you probably won’t get a lot of feedback.

The most important part of surveying your customers is doing something with the data you collect. If the survey identifies that you are not meeting their expectations, it’s a great opportunity to improve in areas that are identified.

Customer surveys are very commonplace with large corporations, but many small business owners don’t take advantage of this. Surveying your customers, and improving your small business from what you learn, is a great way to continue to grow your small business!

Founder & President Jones Simply Sales, LLC

Dick Jones is the Founder & President of Jones Simply Sales, LLC. As a 4th generation sales professional, he has over 30 years of experience advising, coaching, consulting and working with small business owners.

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