Online auction company makes downsizing easier

The MaxSold website filters auctions by your location and availability. special

NORTH ATLANTA — One company has been making waves in Metro Atlanta by bringing online convenience to the often stressful process of downsizing.

MaxSold, founded 60 years ago and first brought to the Atlanta area in April 2014, offers estate sale auctions online for people who want to downsize, relocate or simply get rid of some clutter. Anything ranging from art, tools, vehicles and modern items can be found on the site. And unlike other online consumer-to-consumer companies, MaxSold curates hyperlocal auctions.

This emphasis on locality plays a key role in how the business runs. Items aren’t shipped. Instead, MaxSold helps coordinate a pickup time and date for items by categories, with smaller items being picked up first.

MaxSold serves 30 metro areas in North America, including Los Angeles, Washington D.C., Houston and New Jersey. Atlanta is one of the latest to join the ranks.

MaxSold set its sights on North Fulton and the metro Atlanta area because they saw that people were throwing away items they didn’t even know were valuable, according to CEO Sushee Perumal.

“Their goods were being cherry picked with the rest going to landfills,” Perumal said.

In its three-year Atlanta history, the company has more than doubled its coverage. Its first region sale was in Dunwoody, which saw all but one of its 188 listings sold – a coffee table book.

It has since grown to include most of North Atlanta, including the cities of Alpharetta, Cumming, Johns Creek and Roswell.

The first Dunwoody auction was no outlier. Perumal said the company consistently holds a 98 percent sell- through rate.

MaxSold will do the majority of the work for customers for a 30 percent or $10 commission, whichever number is greater.

The commission covers almost all of the steps, including cataloguing, photography, marketing, invoicing and supervising pickups. The customer just has to pick out which items are to be auctioned.

Perumal said the process, from start to finish, usually takes about two weeks.

Customers can liquidate almost anything through MaxSold. The only items the company won’t take include ordinary clothes (with the exception of fur, leather and vintage goods), food, taxidermy, dangerous goods, such as guns and toxic chemicals, and personal items, such as family photos. Everything else, from a lamp to a Lexus, are on the table.

To start auctioning or search through current bids, visit

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