When you make commitments to your customers, suppliers and employees, do you keep them? How often have you made commitments knowing they would be tough to keep? Making commitments is essential to do business, but keeping commitments is critical to winning business and building long-term relationships.

To start with, never make a commitment that you know you’re not going to be able to achieve. It doesn’t matter how small or big the commitment. What does matter is that you know you are going to be able to keep a commitment before even making one.

Commitments are promises to do something in a certain time frame. If you fail to keep a promise, it communicates to the other person that you don’t really value them. Make commitments that are clear, concise, and have a specific date and time that you will adhere to, like: “I’ll get back to you at 9 a.m. on Friday morning.”

There are huge benefits of always following through and keeping your commitments. It not only establishes credibility but also trust.  Trust is essential to fostering long-term business relationships.  The extent to which you keep your commitments has a direct correlation to the success you can achieve.

Making and keeping commitments are the foundation for both personal and business success. Before making promises you know you can’t keep, think twice about the ramifications and credibility you will lose as a result.

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