We’ve all heard that it’s not what you know, but who you know. Understanding how to successfully run a small business is important, but continually expanding your network of contacts and connections can dramatically improve your results.
Building a network with knowledgeable and trusted individuals should be an ongoing priority for every small business owner. This doesn’t mean that you should try to collect as many business cards as possible from strangers at networking events. What it does mean is that you should continually engage with contacts, both old and new, to seek advice and input on challenges and opportunities you have.
Anyone can go to a networking event and come back with a handful of business cards. Small business owners who participate in these types of events should engage in meaningful conversations with contacts they have predetermined to potentially have insight and advice that will help them.
With social media sites like LinkedIn, many small business owners have accelerated their ability to connect with new contacts. Staying active on business-to-business social media sites can also help you make more valuable connections.
Building and expanding your network the right way will exponentially expand your access to ideas, suggestions, tips and techniques for running and growing your small business. While what you know is certainly important, who you know will significantly help you to be more successful.