Have you taken some time to consider what you do best in running your small business? How about things that you know aren’t your strengths? Small business owners have to manage a lot of different things when running their small business, and with so many things to do, you can’t always do them yourself. Knowing your strengths and weaknesses will help you focus on things you know how to do, while at the same time rely on others to do the things you don’t know.

Many small businesses start with the business owner coming up with an idea for a new product or service. Maybe you’re good at developing new products, but aren’t that good in figuring out how to sell them. Knowing this will help you develop plans to either hire sales resources, or figure out how to outsource your marketing and sales function.

No one, including me, has said that you can’t learn new things, but anyone knows that you can’t know everything. Creating a list of your strengths and weaknesses is a starting point for accessing what you can do and also where you might need help. There are a long list of companies that cater to this reality, providing services such as payroll, accounting, information technology, logistics and other services.

Knowing your strengths and weaknesses will help you to make better decisions on what you should focus on, and what you should allow other internal or external resources to do. Doing this will help you to better run your small business.

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