Do your plans for next year involve recruiting and hiring new sales professionals to help you grow sales in your small business? Do you have a defined process to identify the best candidates and ensure you are getting the talent you want? Growing your sales team is often required to grow sales, and it starts with recruiting and hiring the best talent possible.

Before you can identify potential sales candidates, you need a business development plan that includes your objectives, strategies, tactics and activities that this sales resource will be responsible for. Once this is created, it will help you develop a job description that outlines not only job responsibilities, but also the skills and experience you are looking for from candidates.

You can forward the documented job description to recruiters who earn their money identifying candidates based on what you are looking for. As recruiters surface candidates, you can begin conducting phone interviews to screen and select those you’d like to interview in person.

In person interviews should be used to not only learn more about the candidate’s background and experience, but also their skills, qualifications and accomplishments as they relate to what you are looking for. Once the best candidate is hired, you should quickly provide them with an orientation and onboard them so they can get off to a fast start.

While the process is time consuming, selecting the right candidates who will be the most successful in generating sales, will help you grow your small business.

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