Von Maur hosts Alpharetta book signing



ALPHARETTA, Ga. – The Von Maur location in Alpharetta will host a book signing Nov. 13 from 4- 6 p.m. with Carol Aebersold, the co-author of the bestselling family tradition “The Elf on the Shelf.”

Selling over 2.5 million copies since 2005, “The Elf on the Shelf” has captured the hearts of children everywhere who have embraced the magic of adopting their very own scout elf, sent by Santa Claus. Written by mother-daughter team Carol V. Aebersold and Chanda A. Bell, the book tells the story of the scout elves sent by Santa with the mission to keep watch over children during the holiday season. This gift set includes a North Pole pixie-elf, hardbound children’s book and keepsake box.

When children register their elf adoption at www.elfontheshelf.com, they receive an official adoption certificate and a special letter from Santa. As soon as an elf is adopted by a family and given a name, it receives its Christmas magic. The magic is critical, granting the elf the power to observe all the family fun each day during the holiday season and then fly back to Santa’s workshop with a report each night. When children wake up the next morning, they race to see where their elf has decided to sit for the day ahead. This special hide-and-seek game creates wonderful family moments throughout the holiday season.

Inspired by their family’s own pixie elf, Fisbee, who appeared each holiday season, Aebersold and Bell decided to share their family tradition with others. They joined forces with Christa Pitts, Bell’s twin sister, and the three women started their own publishing company, Creatively Classic Activities and Books. What began with 5,000 copies and 18 retail partners in 2005 is now in well over 10,000 storefronts, and there are no signs of slowing down.

Creatively Classic Activities and Books, or CCA and B, LLC is a private, family-owned publishing company based in metro Atlanta. Launched in 2005, CCA and B is home to the bestselling Christmas tradition, “The Elf on the Shelf.” CCA and B has ranked three times on Inc.’s 500/5,000 list and garnered countless regional and national awards and recognitions, including the 2010 and 2009 Book of the Year Award from Creative Child Awards, the Best Vendor Award by Learning Express in 2009 and the Best Toy Award by Learning Express in 2008. In addition, “The Elf on the Shelf” has soared to the top of multiple U.S. bestseller lists year after year, including the Wall Street Journal, USA Today and Publisher’s Weekly.

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