Topgolf opens in Alpharetta

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Business: Topgolf Alpharetta

Opened: May

Owner: Bob Dodson

What: Topgolf is the premier golf entertainment complex where the competition of sport meets your favorite local hangout. You can challenge your friends and family to addictive point-scoring golf games that anyone from the hopeful pro golfer to your neighbor’s 7-year-old kid can play year-round. Just picture a 240-yard outfield with dartboard-like targets in the ground. The closer to the center or “bull’s-eye” you get and the farther out you hit your microchipped balls, the more points you receive. Score even bigger with Topgolf’s extensive food and beverage menu that is sure to impress even the pickiest foodies. It’s not golf – it’s Topgolf.

Topgolf was created by two brothers who were bored on a driving range in North London, England and were wishing they could tell exactly how far and how close to the pin their shots were. “What if,” turned into “this is awesome!”

The Great Irony: the idea came from hardcore golfers looking to improve their game, but more than half of all Topgolf guests describe themselves as non-golfers. The concept appeals both to avid golf fans and brand-new players, several million and counting, who love how easy it is to play.

Where: 1900 Westside Parkway in Alpharetta

Hours: 9 a.m. to midnight Sunday through Thursday and 9 a.m. to 2 a.m. Friday and Saturday.

Phone: 770-271-0513

Website: www.topgolf.com/alpharetta

BUS 05-28-14