Tide-fresh dry cleaners opens in Roswell

Second store in state

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ROSWELL, Ga. — Tide is known for the way its products help clothing get clean and smell fresh. Now, North Fulton customers are among the first in the state to get the Tide treatment on a commercial scale.

A Tide Dry Cleaners and Mr. Clean Car Wash opened this month on Holcomb Bridge Road, across from the Studio Movie Grill near the Johns Creek border.

As well as the Roswell and Duluth stores, there are plans to open a further 10 throughout Georgia.

“We’ve worked hard to change the way dry cleaning is done,” said Chuck Schoonover, Atlanta general manager for Tide’s dry clean franchises. “Roswell was the first place we wanted to open up.”

As it turns out, the Duluth branch opened just before Roswell.

“We’ve been in Atlanta with other businesses in and around Alpharetta, so we’re familiar with Georgia,” Schoonover said. “We really like the demographics of the family structure here. There are lots of people who put value on how their families look.”

As with any business, the guts are the most important aspect. With Tide Dry Cleaners, which employs six people currently, the big difference from other dry cleaners is, of course, the use of Tide products in their services.

“All of our clothes have that Tide scent,” said Nick Hardy, manager of the Roswell location. “They have that clean, fresh, Tide scent.”

The use of Tide cleaners, stain removers and Downy products makes a change from the chemicals used in most dry cleaners. They also use “Greenearth” detergent that is more environmentally friendly than commercial treatments while still doing the same job.

“Our goal is to make clothes look like they came straight from Macy’s,” Hardy said.

For services, Tide offers same-day cleaning, valet drop-off as well as 24-hour pickup and drop-off, which Schoonover hopes will be the deciding factor in drawing customers.

“We realize you can get dry cleaning everywhere else,” Schoonover said, “but you can only get Tide cleaning here.”

Tide Dry Cleaners and Mr. Clean Car Wash are located at 2904 Holcomb Bridge Road in Roswell, across from Studio Movie Grill.