CUMMING, Ga. — Cumming resident Deanna Hoke has always been a fan of consignment shopping.
“I started shopping at consignments after my daughter was born,” she said. “I love that I can find great deals on quality items.”
Little Princess Resale owner Deborah Lucas said more people think like Hoke and shop consignment shops.
“They want to have nice things, but they want to save money, too,” she said.
Lucas, a former real estate agent and home designer, took her eye for quality and her negotiation experience and channeled it into a win-win for both her and the savvy shopper.
In August 2013, she opened Little Princess Resale, 1595 Peachtree Parkway, Suite 122, in Cumming. The upscale boutique specializes in clothing, toys and furniture for newborns up to young girls.
“We have over 200 consigners from the area that bring us good, quality items on a regular basis,” Lucas said.
Designers include Matilda Jane and Hannah Anderson.
The downturn in the economy caused a shift in shoppers, who once wouldn’t consider buying used.
The Association of Resale Professionals said resale shops in the U.S. report about $13 billion in annual revenue.
“Things are different now,” said Sallie Henderson, a frequent consignment shopper. “When my husband was laid off, he was one of the lucky ones to find another job quickly, but it was at a much smaller salary and we had to find ways to accommodate that.”
Henderson said one way to cut back was to shop at consignment stores.
“It was a struggle to walk into the first store,” Henderson said. “But now I shop them all of the time and my kids always ask to go with me.”
She said she finds designer clothing for her family at 75 percent off retail.
“The stigma attached to buying used items is gone now,” Henderson said. “Consignment shops offer high quality items that are clean and well cared for, and really, just as good as new.”
Narda Meeks, who owns My Secret Closet, 4910 Browns Bridge Road in Cumming, said she usually sells a lot of homecoming and prom dresses.
Meeks has owned the consignment shop for eight years and said business is growing.
“Many women are at a place in life where they can or need to work and they want to look nice,” Meeks said. “But they don’t want to spend their hard-earned money on expensive clothing, so they shop at consignment stores.”
Lucas said that’s an important factor in the consignment business.
“I don’t want to put out anything that’s stained or shows wear and tear,” Lucas said.
At Little Princess Resale, Lucas said she’s accommodating to the parent with a child in tow.
In the boutique is a room full of toys and fun things for entertaining children while the parents shop.
“My customers love that their kids can come in and have fun while they’re shopping," Lucas said.
Lucas said she’s getting new items in daily and offers price reductions to clear inventory and keep inventory fresh.
“I have beautiful dresses and shorts in several sizes,” Lucas said. “Perfect items for the spring and summer.”
Consignment stores nearby:
• Little Princess Resale, 1595 Peachtree Parkway, Suite 122, Cumming. Call 770-886-5755.
• Savvy Exchange, 1736 Market Place Blvd., Cumming. Call 770-886-8961.
• Designer Consigner, 670 N. Main St., Alpharetta. Call 770-777-0032.
• Finer Consigner, 11130 State Bridge Road, Alpharetta. Call 770-751-3501.
• Panache Consignment Boutique, 340 Town Center Avenue, Suwanee. Call 770-945-5227.
• Twisted Thread, 12660 Crabapple Road, Milton. Call 770-667-9110.
• Southern Comforts Consignments, 21 Milton Avenue, Alpharetta. Call 770-521-5000.
• Alex N Sis A Kids Encore Shopper, 30 S. Main St., Alpharetta. Call 678-566-3973.
• Upscale Resale Consignment, 5725 State Bridge Road, Johns Creek. Call 770-864-1039.
• Vintage and Vogue, 55 Park Square, Roswell. Call 678-495-4483.
• My Secret Closet, 4910 Browns Bridge Road, Cumming. Call 678-648-6777.