CUMMING, Ga. — Prom is one of the highlights of high school, and how your dress or tuxedo looks is just as important as the dance itself.
South Forsyth High School’s DECA chapter and marketing students presented Red, White and DECA, two prom fashion shows on Jan. 16.
Students have been busy planning the production since August 2013.
The theme, choreography, props and various other facets of the show were all created by South Forsyth’s fashion marketing and sports and entertainment marketing classes.
Members of DECA, an association of marketing students, were also involved in assisting with this annual event and fundraiser.
About 60 students modeled in this year’s show, which included fashions from Bravura Bridal and Prom at the Collection and Tuxedo Wearhouse in Cumming.
Several models were joined on stage by parents, grandparents or other relatives who have served in the U.S. armed forces. The show this year supported the Wounded Warrior Project, an organization that assists wounded veterans.
“It is such an honor to walk in the show with my uncle, a former Marine, and my grandfather who served in the Air Force,” said Rachel Gagnon, a junior modeling in the show. “I can’t think of a better way to thank them for their service.”
Entertainment provided by South Forsyth High School students was showcased throughout the show.
Students are challenged with learning how to produce a professional fashion show, while earning money to help DECA members attend conferences and competitions throughout the year, said Nancy Ruff, the marketing instructor and DECA advisor at South Forsyth High School.
Planning events, such as fashion shows, represents a critical aspect of marketing.
Students receive firsthand experience in planning and creating a large revenue-generating event.
The students brainstorm ways to raise money beyond selling tickets to the show, Ruff said.
Fashion marketing students Jacquelyn Dame and Alison Matlack said they spent countless hours putting the show together, including some weekends, and it was rewarding to see it all come together.