HoneyBaked makes sweet values

Exec speaks to Rotary

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ALPHARETTA, Ga. – It was a tasty morning Nov. 15 at the weekly meeting of the Alpharetta Rotary Club, as the chief operating officer of HoneyBaked Ham, Maggie DeCan, spoke to the group.

The Roswell resident spoke to the values of the company and how those values helped it become a dominant company in the region.

Being “values-driven” was the key, DeCan said.

The company does 60 percent of its sales on 15 days of the year – those days around holidays. During the recession, the company was hit hard, she said. Families were spending less.

“We took a hard look at ourselves,” she said. A third of the workforce was laid off.

In 2009, they realigned themselves to be values-driven. Doing the right thing, treating others with respect and honoring commitments were new rules governing every decision the company made.

“We became more customer- and employee-focused,” DeCan said. “Being more values-driven and focused has a tangible economic benefit.”

The Alpharetta Rotary Club meets every Friday morning, at 7 a.m. at the Alpharetta Presbyterian Church.