Honda dealership opens in Forsyth

Lou Sobh takes 11-acre site on Buford Road



CUMMING, Ga. — Lou Sobh Honda in Cumming is open for business after receiving its certificate of operation Nov. 20.

The 11.7-acre site is at 1105 Buford Road along the Ga. 400 corridor.

Mike Sobh, son of Lou Sobh and vice president of the company, said this is more of a soft opening and will have an official grand opening in December.

Sobh said the dealership will perform full maintenance and sell pre-owned and new Hondas.

Sobh said the 47,000-square-foot showroom and service facility is the largest they have built so far.

“There are about 18,000 Honda owners in the area, so we feel like this will be a good turnout,” Sobh said.

Sobh said it’s the third facility like it in the nation with a modern, state-of-the-art look – even the toilets can turn into bidets.

The rear service area is packed with 27 fully operational lifts with the capacity to hold 37. Sobh said there is a unique placement of four express lifts inside the service center where customers can view the maintenance process.

“This makes simple maintenance three times as quick,” Sobh said.

Sobh said they will employ about 70 people to start, but will increase to about 85 quickly.

Lou Sobh has a highly successful Honda dealership in Jacksonville, Fla. Honda of the Avenues has continually earned a No. 1 status in its area. Lou Sobh also operates dealerships in Milton, Florida and Los Angles, Calif.

Known as the friendly “Giant,” Lou Sobh is committed to family-run dealerships and has been selling cars in metro Atlanta since the 1990s.

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