CUMMING, Ga. — At a recent Harry Norman Realtors meeting, about 12 professionals talked shop.
They went over industry standards, training dates, exchanged field knowledge and best practices. Robert Aiken, senior vice president and managing broker at the Harry Norman Forsyth County/Lake Lanier office, 1664Market Place Boulevard in Cumming, led the meeting.
“I want you all to be better than the rest,” Aiken said. “We’re going to be No. 1.”
Aiken holds his realtors to high standards and it’s paying off. Since they opened last year, they have attracted 40 sales associates and are working to expand their location to make room for more agents. Also, the timing has been great, too. After sluggish sales and continued fears, the real estate market is beginning to see an upswing.
“We have been busy,” said Tom Brown, director of the Forsyth County Department of Planning and Community Development.
His department recently hired a full-time and a part-time employee to help process the increase in building permit application and building inspection requests.
At the Harry Norman office, Aiken says agents have taken the market by storm, listing and selling homes, land, lake properties, farms and commercial properties.
“At record levels,” Aiken said. “We have brought to the community the magnificent tools, brand and reputation of the No. 1-ranked real estate firm in metropolitan Atlanta.” The company, which was founded in 1930, has also cornered the market on luxury properties.
Realtors Bill Traylor and Trish Thompson, who specialize in equestrian estates for Harry Norman, have partnered up and have about $17 million in property listings.
“There’s lots of good news here,” Thompson said, speaking of the appeal Forsyth County amenities, shopping, Lake Lanier and schools offer buyers.
Thompson, who serves on Harry Norman’s advisory committee, said it’s a seller’s market.
“We have a $7.5 million listing with multiple offers. This means the luxury market has picked up,” Thompson said. “Many realtors in this area are concerned Harry Norman is here now. They say, ‘You don’t have competition in the luxury market.’”
Traylor said Harry Norman also works with international buyers, who want to invest in this area.
In another set of positive real estate news, Traylor says properties are not being listed fast enough and builders are unable to keep up the demand.
“There’s less available,” Traylor said. “There’s a lot of demand, but not a lot of product inventory, that’s our biggest challenge. It’s a good challenge to have.”
For more information, visit HarryNorman.com or call 770-497-2000.