Coca-Cola memorabilia collectors gear up for annual convention



CUMMING, Ga. — Three years ago, Oscar and Charlotte Segovia were headed up to Elizabethtown, Ky., in hopes of adding a few choice Coca-Cola memorabilia items to their already superb collection.

Oscar Segovia, a Coca-Cola product historian, recalled how there were 650 Coca-Cola memorabilia items auctioned off, netting about $3.3 million for the Bill and Jan Schmidt estate.

The Segovias, who are active members of the Eastern chapter of the Coca-Cola Collectors Club, came back with some of these collectibles, including a 3-by-5-inch porcelain outdoor double-sided sign from 1933 made by the Tennessee Enamel Manufacturing Company that was in near mint condition.

The second item they won at auction was a mint 1944 20-by-36-inch lithograph cardboard depicting a beautiful lady receiving a Coca-Cola bottle from an unknown U.S. soldier.

The couple has not slowed their 1930s through 1950s collection for rare items.

“Coca-Cola is a part of every person’s life,” Oscar Segovia said.

This week, the Segovias, of Cumming, will be at the 35th annual “Springtime in Atlanta Coca-Cola Convention,” which takes place April 16 through April 19 at the Crowne Plaza Ravinia Hotel just off I-285 at Ashford Dunwoody Road.

More than 400 collectors from seven countries will be in attendance this year, buying, selling and trading Coca-Cola memorabilia, Segovia said.

The Segovias, who have been collecting for about 25 years, will be attendance the entire week. They plan to add items to their collection and will be selling a portion of their duplicate memorabilia items as well.

The show will consist of an opening party, silent and regular auction, selling rooms and room hopping, in which registration is required. The Saturday, April 19 swap meet is free and open to the public.

For more information on the convention, call Oscar or Charlotte Segovia at 770-844-0097 or email HYPERLINK ""

FH 04-16-14

View desktop version