Challenge of selling a dual-personality property



Milton is full of your typical subdivisions, but something else that many people love about Milton is the wide open spaces and horse farms.

Horse properties are like snowflakes, no two are alike.

But some have what I call, “dual personalities.”

Let me give you an example. Let’s say you have a very large, nicely appointed estate home that is over 6,000 square feet. It’s on four-to-six acres and there is a barn with a couple of stalls. No real pasture, some grass, but mostly trees.

Or, let’s say you have an updated 1,800-square-foot ranch that was built in the 1970s on 10 acres with a large, beautiful eight-stall barn, complete with wash room and tack room. The home has fenced pastures, a riding ring, maybe even a hay barn.

Both of these homes could be priced in the $800,000 to $1 million range.

Someone looking for a nice estate home might not care about the acreage and barn and would compare that home to homes in communities with similar high-end homes.

On the flip-side, a horse person in that price range, would love the facilities and acreage of the second property, but would likely rule out a small updated ranch when spending that kind of money.

The key with a dual-personality property is to pick the personality that will drive the price. Your marketing should focus on that.

Bob Strader is a local realtor with The NORTH Group of Keller Williams Realty. More information can be found on his blogs or, or email him:

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