Azalea Health, simplifyMD announce merger



ALPHARETTA, Ga. — Providing health records electronically makes sense to two companies that announced their merger earlier this month.

Azalea Health, a Valdosta-based provider of cloud-based health care solutions and services, announced July 22 an agreement to merge with Alpharetta-based simplifyMD, a complete electronic health records (EHR) provider.

Together they provide a much stronger company that helps smaller medical practices make the transition from paper to electronic reporting.

“This is a great merger of team and talent and skills,” said Vice President of Marketing Tamyra Hyatt. “The simplifyMD product is an EHR, whereas Azalea Health is a fuller solution with billing services and has in-house developers for products as well. So it is a more complete product the two of them together.”

The merger positions the two privately held companies to be a leading provider of a fully integrated, cloud-based health care management and medical billing solutions, said Hyatt.

“The key to our success is that we make the transition to EHR easy for physicians,” said Michael Brozino, chief executive officer of simplifyMD. “The bottom line is that we are helping doctors to be doctors so they can focus on their patients’ needs rather than on software.”

The company will have about 70 employees with combined sales of $5 million annually and maintain offices in Valdosta and Alpharetta as well as Macon and Gainesville, Florida.

The company has found it has a niche market in the rural medical practices.

“They’re trying to make that leap from paper to electronic records. It is a difficult jump for them, and we make that transition easier,” said Hyatt. “We also help them with billing services and revenue cycle management as well as insurance and clearinghouse challenges.”

The company has the flexibility to accommodate multiple specialties of any size practice. The company provides electronic health records, practice management, revenue cycle management services and a patient health records portal.

The merger also preserves the venture capital arrangement Intersouth Partners has with simplifyMD. John Glushik, with Intersouth Partners, said the company likes Azalea Health with its complete cloud-based practice management and medical billing solution.

“The two solutions complement each other nicely. With this merger, the new company will be better positioned to provide customers with a broader offering and enable the company to aggressively pursue market opportunities,” Glushik said.

Baha Zeidan, founder and CEO of Azalea Health, who will lead the new company, said both companies have considerable talent and experience in the health care technology industry and are positioned to simplify the life of physicians and administrators by providing a complete solution that is easy to implement and use.

“The significant investments that continue to be made in the health IT industry are a clear indicator of the region’s access to quality talent and customers,” said David B. Hartnett, vice president of bioscience and health information technology industry development. “Bringing these two innovative companies together under the visionary leadership of Zeidan is a recipe for success and further underscores why metro Atlanta is the nation’s health IT capital.”


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