After rebranding Collection at Forsyth thrives



CUMMING, Ga. — About a year ago, the Collection at Forsyth became the official name of the Avenue Forsyth.

Since April of last year, when Core Property Capital unveiled the new brand, they have not slowed in introducing new businesses to the Collection at Forsyth, off Exit 13 on Ga. 400 at 410 Peachtree Parkway.

The property managers have also been able to reassure existing businesses of the vision to continue to host fine retailers, restaurants and events.

“We’ve been able to continue to have a mix of tenants coming in,” said April Rains, a spokeswoman for the Collection at Forsyth.

The 566,000-square-foot mixed-use outdoor retailer hosts a DSW Shoes, Carrabba’s Italian Grill, AMC movie theater and Children’s Healthcare of Atlanta at Forsyth, just to name a few.

Late last year, the Collection welcomed the high-end boutique Altar’d State.

A new store this year is Sweet Monkey, a frozen yogurt and cupcake shop.

Several new tenants in the works in the coming months include Sip Wine and Tapas, which serves more than 200 wines and a tapas style menu, Zoe’s Kitchen, which operates 111 fast-casual restaurants serving Mediterranean-inspired comfort food, and Great American Cookies, the Atlanta-based chocolate chip cookie phenomenon.

In addition, Pure Barre, a fitness studio operating about 200 locations is poised to open soon.

“It’s been a great year and we’re just ready for a lot more growth and a lot more exciting tenants coming in,” Rains said.

Also under early construction, organic food supermarket Earth Fare, which will open later in 2015, and a Fairfield Inn and Suites by Marriott, expected to open in 2015. The hotel is being built adjacent to the Forsyth Conference Center, which will make it convenient for travelers visiting.

“At that point, you have the shopping, the restaurants and the hotel, and anyone who comes in can stay in that vicinity and have what they need,” Rains said. “Our goal is to continue to be a central point for the community and it’s very important we continue to diversify and have something for everybody.”

The facility also hosts family-friendly events including a recent fundraiser for the Forsyth County Community Connection.

“We try to stay a hub for community events,” Rains said. “That’s the expectation…Stay really connected with the community and give them what they are needing.”

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BUS 04-16-15

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