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$35M boutique hotel planned for Alpharetta

Mayfair Street Partners plans five-story downtown building



ALPHARETTA, Ga. – Alpharetta still has room to grow. Plans have been announced for yet another hotel, but this one is slated for downtown where the Byers family owned The Cotton House for many years.

The developer Mayfair Street Partners will go before the Alpharetta Planning Commission in November to seek approval to build a five-story boutique hotel at 21 Milton Ave.

Mayfair partner Jason Joseph said The Cotton House will contain 120 rooms and 23,000 square feet of retail space that will include a restaurant, and exercise/spa facility. Parking will be on-site with a 122-space underground valet parking deck. Although it is one level underground, there is a lift that will stack two cars one on top of the other.

The roof of the parking deck will be level with Milton Avenue and be a courtyard for the hotel.

The company is in discussions now to flag the hotel with the Curio by Hilton or the Indigo by Intercontinental Hotel Group. The developers are targeting an early 2019 opening date.

The partners will be able to watch the project rise because they plan to put their Atlanta office across the street from the Cotton House at 26 Milton Ave.

Joseph said they are attracted to the Alpharetta hotel market as the city continues its quest to be the Technology Capital of the South.

It will be the about the 26th hotel to go up in Alpharetta city limits. Primarily clients are business travelers, but Joseph says he sees a strong tourist segment to serve also.

“During the week we expect to run complementary to the business hotels,” he said. “But we think there is a big niche that is under-served in travel and leisure.

“We think with the activities going on in the City Center and with Awesome Alpharetta and the other activities that the Visitors Bureau has, there is an influx of tourism that is not being met right now. We can do that,” Joseph said.

Add to that the banquets and weddings in the city Joseph expects weekends to support the client base.

Mayfair Partners also has been courting the City Center’s corporate tenant Alpharetta Data Center. Alpharetta Community Development Director Kathi Cook made the introductions and Joseph said that relationship should bear fruit.

“They are interested in drafting a letter of support for us on the corporate side. They are excited that a big, upscale hotel like us will able to service their corporate needs,” he said.

This includes the ability to provide around 4,500 square feet of meeting space.

“So we are filling a niche and need that the city of Alpharetta has,” Joseph said.

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