Incorrect addresse
April 16, 2012 | 01:51 PM

Good column, Aldo. One little thing businesses can do is to verify that their address maps correctly. Customers are using smartphone navigation to find businesses. If your address is wrong, they may never find you. But more than that, some mapping apps (like Google Maps) are frequently wrong even with correct addresses. I often find errors on busy commercial streets like Windward Parkway. The technology may have a businesses blocks away from their true location.

S Lee Guy
Alpharetta, GA