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Business Coach
Make your small business more effective
Data, cloud, social and mobile at forefront of growth

by Dick Jones

March 25, 2014

Have you been keeping abreast of all the things happening with new technology?

Are you trying to leverage technology to make your small business more effective and efficient?

Data analytics, cloud computing, social media and mobile access to everything is transforming the way we do business.

If you aren't onboard with all of this, you may be missing a big opportunity to grow your small business.

Data analytics allows you to take a large amount of data and quickly turn it into actionable information.

Knowing who your top spending customers are, understanding what is selling and what is not and evaluating all aspects of your business operations can help you make better decisions.

Using cloud computing, also known as software-as-a-service, can put high-end technology solutions at your fingertips at the fraction of the cost of installing, configuring and maintaining computer-based software.

With so many social media sites, there is a lot of confusion going on. My advice: go to where the masses have gone.

Evaluate the top social media sites, such as Facebook, Twitter, LinkedIn, Pinterest and YouTube, and make a decision on how you are going to use social media in your small business.

And if you haven't noticed, smartphones and tablets have surpassed computers and print media as the No. 1 vehicle to get, share and distribute information.

Mobility is here to stay.

As a small business owner, you should seriously evaluate data analytics, cloud computing, social media and mobile access, as they could be a game changer for your small business.

BUS 03-27-14