Source: NorthFulton.com

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Business Coach
Small Business Saturday a ‘win-win’ for everyone

by Dick Jones

November 25, 2013

Is your small business participating in Small Business Saturday?

Have you got your Small Business Saturday signs up at your place of business to let consumers know you are participating?

Small Business Saturday was founded by American Express in 2010 to support small businesses across the country by incentivizing consumers to "Shop Small" on the Saturday after Thanksgiving.

As a counterpart to "Black Friday" and "Cyber Monday," Small Business Saturday is held on one of the busiest shopping days of the year.

It encourages holiday shoppers to patronize "brick and mortar" businesses that are both small and local.

In return for using an Amex card for a purchase, American Express will put a one time $10 credit on a consumer's account if the card is registered in advance.

Small businesses can log on to www.americanexpress.com/us/small-business/Shop-Small/ and gain access to a full portfolio of marketing material they can use to promote their participation.

Shop Small logos, printable signage and suggested social media and email templates are available for free for small businesses to use.

And for any consumers reading this, Small Business Saturday is also a great opportunity for you to get some holiday shopping done by patronizing small businesses close to where you live.

If you have an Amex card, you'll get a $10 credit.

But more importantly, shopping where you live is a great way to give back to your community.

Small Business Saturday is truly a "win-win" for everyone!