Source: NorthFulton.com

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Business Coach
Planning, preparing for conferences

by Dick Jones

May 13, 2013

Do you participate in conferences? Are you getting as much business as you expected from attending these types of events? Participating in conferences is a two-way street. The more you plan and prepare, the better your results.

Conferences are what you make of them.

If you're not quite sure why you are going or what you'd like to accomplish, you'll probably return home empty-handed.

On the other hand, if you plan and prepare your conference activities, you may walk away with a lot of new leads, relationships and business.

Pre-conference planning is essential to maximize the value of the event.

Identifying participants you'd like to meet and scheduling a time to get together in advance is a much better approach than trying to track someone down while you are there.

Many conferences offer exhibitor booths or sponsorships, which is great way to advertise that you'll be there. Sponsors and exhibitors typically get access to the attendee list in advance, so you can invite participants to your booth or meet one-on-one.

Conferences also offer speaking opportunities and breakout sessions, but the best interactions are the personal connections you make during the ample networking time. The key to maximizing your business potential is to follow up after the event is over.

Reconnecting with the people you met is critical to enhancing the relationship and securing their business.

Planning and preparing for conferences will maximize your business potential.