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report print email Source: Editorial: Using content marketing to attract new customers
Content Marketing to Build Email List
October 26, 2013 | 11:25 AM

As an email marketing consultant based right here in Alpharetta, one of the most common questions I get is, "How do we build our email list?" And very often, the answer is, "Content marketing."

By that I mean that if you are trying to collect email address on your website, Facebook page, or anywhere else, really, you often need to have something of value to trade for that email address. A great thing to trade -- especially in the B2B world -- is a white paper or something along those lines.

Nice article!

Paul Broni
http://www.InboxInteractive.com
(678) 366-8100

Paul Broni
Alpharetta
Coldwell Banker
Biz Post
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