August 20, 2008
www.northfulton.com
JOHNS CREEK - Emory Johns Creek Hospital is the first hospital in the area to embrace social media and Web 2.0 in its marketing and communications strategies. The hospital launched its blog as an extension of its Web site in June and began the first in a series of video clips featuring physicians and administrators.
"Healthcare marketing has been conventional in its approach, choosing traditional mediums and messaging," said Johnel Reid, director of marketing for the hospital, and a member of the Advisory Panel for the Society for Healthcare Strategy and Market Development, an agency of the American Hospital Association.
"We are fortunate because our leadership embraces the experiment – we are able to try new approaches based on what we know about our community, and then develop what works," said Reid.
The Emory Johns Creek blog has already generated interest and traffic numbers continue to rise.
"As we add more features and video, we envision the blog becoming an interactive forum for our patients, physician and community members," said Reid.
Healthcare is a competitive industry, and more complex. Certificate of need laws, the consolidation of hospitals into large, multi-facility systems, federal laws governing physician relationships and marketing, healthcare marketing can become very complicated.
"We know that we are in a highly competitive market," said Reid. "There are so many choices for advertisers, the trick is finding one that's effective at reaching your audience."
"Emory Johns Creek continues to push the ceiling and we're very proud of that," said John Quinlivan, CEO of the hospital. "We are committed to bringing the latest and greatest not only to our hospital in the clinical sense, but in every other area, as well. Utilizing new technology – from our imaging and surgery departments, and now to our marketing efforts – is central to our mission."
For more information, or to find a physician on staff at Emory Johns Creek, please visit emoryjohnscreek.com. or call 678-474-8200.
|
