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Forsyth's digital scavenger hunt ends Sept. 30


Mobile phone scavenger hunt aims to raise local businesses traffic, give shoppers chance to win prizes


September 24, 2011
CUMMING, Ga. – Participants in AdverTagging’s Discover Forsyth Scavenger Hunt hit the streets this month to rack up points toward prizes in the Tag-based Hunt spotlighting many Forsyth County businesses.

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Bruce Longmore, owner of Lenny's Sub Shop, Kay Wolfe, of Advertagging and John Westmoreland, of Stick It 2 Cancer. Both Lenny's and Stick It 2 Cancer car are participating in a Scavenger Hunt as part of a countywide smartphone game. Kaylene Fister/Southern Kiwi Photography. (click for larger version)
The real-time online leaderboard has shown a tight race among multiple ‘hunters’, but thus far, it has been Stick It 2 Cancer founder and In-Depth Wraps owner Torri Westmoreland taking honors on the leaderboard.

“This game is so much fun. AdverTagging developed a very clever way to introduce residents to Forsyth County businesses and bring new technology to our county.

I’ve really enjoyed participating and plan to keep my place on the leaderboard. For both business and nonprofit efforts, I see endless possibilities using AdverTagging’s solutions.” said Westmoreland.

In partnership with local businesses throughout the county, AdverTagging, a Microsoft Service Provider, developed the Discover Forsyth Scavenger Hunt which runs the month of September. Visitors to participating retail locations scan the Microsoft Tag on special in-store displays using the free Microsoft Tag reader, and are automatically entered into weekly prize drawings and a Grand Prize, a Chromebook computer to be awarded on October 1.

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“Who doesn’t love some good, old fashioned competition, especially when there are terrific prizes”, said Kay Wolfe, AdverTagging’s executive vice president of sales and marketing. “We are pleased to help local businesses increase their exposure.”

Participating businesses have reported an increase in foot traffic, according to a news release.

In addition to scanning the Tags, hunters will also unlock special loyalty rewards from participating businesses, creating a double incentive to participate in the Scavenger Hunt.

“In 2010, 20 percent of all internet searches were conducted from a mobile phone. By 2013, over half of all searches will be mobile-based, and one-third of these are looking for local businesses,” Wolfe said.

According to ABI Research, mobile users spent $1.2 billion on consumer products in 2009 and this number is expected to grow to $119 billion by 2015.

“AdverTagging is promoting this Scavenger Hunt as a fun way to introduce the community to the real power of this incredible technology.” Wolfe said.

The Scavenger Hunt runs through Sept. 30.

To participate in the hunt as a player or as a sponsoring business, register online at http://scavengerhunt.advertagging.com or call 877-225-9937.

Consumers planning to participate in the Hunt only need a mobile phone with internet access, and the free Microsoft Tag reader, available for download at http://gettag.mobi.

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