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Helpfulness can open business doors

Beecham gives words of business advice

Home Town Mortgage President Steve Beecham, second from left, spoke at the recent breakfast meeting of the Alpharetta Chamber of Commerce. With him are, from left, Chamber President Hans Appen, Bill Rawlings of Atlanta Fine Homes Sotheby's International Realty and Chamber Chairman of the Board Dan Merkel. (click for larger version)
April 30, 2014
ALPHARETTA, Ga. – "How can I help you?" That is the gist that resident and Home Town Mortgage President Steve Beecham lives and works by.

At the April 17 breakfast meeting of the Alpharetta Chamber of Commerce, Beecham gave a quick rundown of the mindset that has gotten him through life, both personally and professionally.

Basically, it boils down to listening to what contacts say to you and putting their needs first, rather than always thinking how they can help you.

"If you have a deeper conversation and it's all about them, 70 percent of the time they will turn around and say 'tell me about you,'" Beecham said.

A simple way to help is simply to make referrals. Does a client – potential or otherwise – have a need for a plumber? If you already have a trusted plumber, you can refer that contact. That referral creates a happy point of contact that may very well be reciprocated.

"If I help enough people, a certain amount will reciprocate," he said. "Reciprocating is a referral. People want to help you, but they don't know how."

The goal, he said, is to be continually meeting new people and looking for new professionals to have a "go-to" guy, such as that trusted plumber.

"It's an awesome opportunity to meet someone and opens up new ways to meet people," he said.

For more about the Alpharetta Chamber of Commerce, visit them online at

MH 04-30-14

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