IMAX theater may be coming to North Point Mall in 2013



ALPHARETTA, Ga., -- AMC Theatres and General Growth Properties have jointly announced a new, state-of-the-art AMC movie theater will open at North Point Mall in late 2013. The theater, called AMC North Point 12 will feature luxury seating, a Marketplace concession area, premium sound and 100 percent digital projection.

AMC is also evaluating the possibility of including an IMAX and ETX auditoriums.

IMAX theaters boast the largest screens ever made and allow the audience to sit closer in steeply tiered seats. The effect nearly overwhelms the viewer with the image.

ETX auditoriums include a 20-percent larger screen, 3-D technology, digital projection and an upgraded sound system.

With a digital projection system that produces images comprised of 2 million pixels, it delivers a higher resolution than HD. The image is then showcased on a wall-to-wall, floor-to-ceiling screen that immerses guests in the image.

North Point Mall is owned and managed by General Growth Properties, a fully integrated, self-managed and self-administered real estate investment trust focused on owning, managing, leasing, and redeveloping regional malls throughout the United States. GGP currently owns, or has an interest in, 135 regional shopping malls comprising 136 million square feet of lease space.

"What attracted us most to North Point Mall was the great combination of premier shopping, great dining, convenience, and now entertainment," said Mark McDonald, executive vice president of Global Development at AMC. "North Point Mall is an excellent place to spend a weekend, and we're excited to bring the best possible movie going experience to our guests here."

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