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Alpharetta Convention and Visitors Bureau wins bid for 2013 USSSA Fast Pitch World Series


Alpharetta will host the 2013 Fast Pitch World Recreational All-Star Softball Series. From left are Lisa Cherry, deputy director of Alpharetta Recreation and Parks Department; Adam Berrios, group sales manager for the Alpharetta Convention and Visitors Bureau; Bob Forgerson, vice commissioner of select/travel softball with the Alpharetta Youth Softball Association; Chris Florence, Atlanta West area director with USSSA Fast Pitch; Janet Rodgers, president and CEO of the Alpharetta Convention and Visitors Bureau; and Jerry Parham, Georgia state director with USSSA Fast Pitch. (click for larger version)
January 16, 2013
ALPHARETTA, Ga. The Alpharetta Convention and Visitors Bureau (CVB) won the bid for the 2013 United States Specialty Sports Association (USSSA) Fast Pitch World Recreational/All-Star Series, which will be held in Alpharetta from July 16-21 at the North Park Complex at 13450 Cogburn Road.

This will be the first World Series brought to Alpharetta through the Alpharetta Convention and Visitors Bureau. The CVB works year-round attending trade shows and developing and maintaining relationships in order to bring these types of events to the city. They were able to connect with USSSA Fast Pitch World Series organizers at the recent USSSA Trade Show in order to bring the event to Alpharetta. The event was previously held in Alabama.

ACVB President Janet Rodgers said the World Series bid was won through the hard work of the CVB staff.

"The sports market is our biggest weekend room night generator for Alpharetta hotels, so we recently attended the USSSA trade show in Temecula, Calif. and met with various sport organizers," said Rodgers. "We meet with the organizers and try to sell them on why they should plan their event in Alpharetta. We have the best sports facilities, wonderful restaurants, great shopping areas and upscale and modern hotels to offer."

Alpharetta Recreation and Parks Director Mike Perry said the news was exciting for Alpharetta.

"It's a big thing. This is the biggest softball tournament we have ever hosted," Perry said. "Each year, we hold a lot of district and state softball and baseball tournaments, but this would be our first World Series."

To have such a large sporting event come to town will help the city both in reputation but also economically, Rodgers said.

"The World Series will bring players and their families from all over the Southeast to Alpharetta," Rodgers said. "They will be staying in Alpharetta hotels, eating at Alpharetta restaurants and shopping in Alpharetta stores during their visit."

The games are a chance for Alpharetta to show off to the nation not just its shopping and hotels, but also the parks system.

"Our folks work had to put on tournaments, but this being a World Series, we're going to put our best foot forward," Perry said. "Hopefully, [the visitors] will come back."

Spectator admission is $10 per adult per day or $40 per adult for a tournament pass. For children ages 6-12, there is a $5 per day charge or $20 for a tournament pass. Children 5 and under are free.

For more information about the USSSA Fast Pitch World Series or to learn more about what is happening in Alpharetta, visit

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