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Ashely Watson champion coupon shopper

First Coupon Mom Olympics collects 1,200 items to NFCC food pantry

Coupon Olympian Ashley Watson is the champion coupon shopper, taking home a $500 Kroger gift card for her thrift. (click for larger version)
March 05, 2014
ROSWELL, Ga. – The first Coupon Mom Olympics Feb. 21 collected 1,200 shopping items valued at nearly $2,000. All items were donated to the North Fulton Community Charities food pantry while demonstrating the shopping power of coupon clipping.

Expert shoppers competed at a Kroger grocery store in Roswell to see who could buy the most food with the greatest savings. All the food donated went to the food pantry to help the 100 families NFCC serves each day.

"It was a great success in raising food for charity in a fun way," said Coupon Mom founder, Stephanie Nelson. "We appreciate that Kroger let us do it and provide the prizes. We really appreciate everyone who came out to volunteer and support this event."

In terms of totals for the Coupon Olympics, the checkout value of the groceries purchased was $1,920 before tax, but the Coupon Mom contestants' total cost using their coupons was only $240. Contestants relied on their savvy use of store sales and savings strategy to slash their costs by 80 percent.

Expert coupon shopper Ashley Watson won the gold and received a $500 Kroger gift card. The silver winner received a $100 card, and all other contestants received $50 gift cards.

Nelson said she enjoyed the competition and even learned a few new tricks from these coupon-savvy contestants.

The Kroger store is in Coleman Village, 900 Marietta Highway in Roswell. is a free website with 7 million members. Nelson is known as the nation's top expert in couponing across the country. She has taught millions how to save money for the past 13 years.

Nelson has been called "the rock star of the recession" by the Washington Post and her book, "The Coupon Mom's Guide to Cutting Your Grocery Bills in Half," is a New York Times bestseller. For information, go to

MH 03-05-14

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