Yellow Ribbon Tree
appen grocery
Beverage Depot
appen dec 2010

Using a sales methodology improves win rates

April 01, 2014
Is your small business using a sales methodology to enable a more effective sales process?

Do all of your sales representatives adhere to your sales methodology to qualify and pursue new business?

Most small businesses don't follow a defined sales methodology, and subsequently, they sub-optimize their win rates and revenue growth potential.

What exactly is a sales methodology?

At its core, a sales methodology provides sales professionals with a framework and step-by-step instructions on all aspects of the sales process. Don't confuse a sales process with a sales methodology.

A sales process tells you what to do, and a sales methodology shows you how to do it. Knowing what to do without how to do it is a recipe for disaster.

It's like baking a cake.

You may know what ingredients to use and how long to bake the cake. But the methodology of baking a cake is the step-by-step directions on how to mix the batter, when to add the ingredients, how long to bake it and what to do when it's done.

It's the same thing for sales.

All sales professionals know that you find leads, convert them to opportunities and then close business.

But there are many routes you can take in this process, and all of them don't produce the same results.

Following a sales methodology can help you better qualify leads, work more effectively with opportunities and close more business against your competition.

Using a sales methodology is a proven way to improve your win rates, and if you are winning more business, it is helping you grow your small business!

BUS 04-2-14

Dick Jones is the Founder & President of Jones Simply Sales in Alpharetta, Ga. As a 4th generation sales professional, he has over 30 years of experience advising, coaching, consulting and working with small business owners. Office: 770-663-4681, web:
emailEmail Link

Tags: Business News

When posting feedback please be respectful. Be nice. :
* required value
Your Name*


Email (not shown on website)*



Identify the animal

Coldwell Banker
Garage Sale

Huge Neighborhood Garage

September 30, 2014 | 09:38 AM
DeerLake Subdivision 50+ »

Dining Room Set

September 29, 2014 | 07:20 PM
Oak trestle table with two »
Real Estate Services

Home Listing Specialist

September 29, 2014 | 02:31 PM
Advanced Home Marketing equals »

Northside Oral Surgery
appen dec 2010 Duplicate