It allows you to think about where you'd like your business to be in the future, and develop a plan to help you get there.
It doesn't matter if your long-term goals are to grow your business, sell it, or go in a different direction. The key thing that matters is to have a plan.
Long-term planning, often called strategic planning, is your opportunity to set goals and objectives that can't be accomplished in the short term; but can be done over time...if you have a plan! Developing new products or services, entering new markets, improving your operations, or staging your business to sell it are all areas where long-term planning can ensure a better outcome.
At least once a year you should consider carving out some time to get away from the day-to-day planning and focus on your longer-term plans.
Having a road map of where you want to go will help you get there.
Dick Jones is the Founder & President of Jones Simply Sales in Alpharetta, Ga. As a 4th generation sales professional, he has over 30 years of experience advising, coaching, consulting and working with small business owners. Office: 770-663-4681, web: www.simplysalesllc.com