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Attract new customers by blogging

June 03, 2013
Are you having challenges attracting new customers? Is word getting out to the right people on what you provide? Many small businesses have learned that writing a blog is a great way to attract new customers.

A blog is an Internet-based site where you can post information about your products and services, or any other topic that you'd like to discuss.

The name "blog" comes from "Weblog," which is a term used to describe websites that maintain an ongoing chronicle of information. A blog is basically a journal that is available on the Web for anyone to view and also add their comments.

There are many blog sites, like Wordpress or Blogspot, that are free to use. The key to blogging, however, is not the site you choose, but the content you create. Wouldn't it be nice if your blog readers made comments about what you were writing about and shared them with their friends?

This is exactly how you can attract new customers.

The key to having a successful blog is to keep your material fresh, personal, exciting and consistent week after week.

Blog readers find you with "keywords" they use to search the Web, and are captured by the title of articles and what they initially read. Start with a powerful title and content that encourage them to read more and make comments.

Blogging is a great way to attract new customers.

Dick Jones is the Founder & President of Simply Sales in Alpharetta, Ga. As a 4th generation sales professional, he has over 30 years of experience advising, coaching, consulting and working with small business owners. Office: 770-663-4681, web:
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