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Writing good business proposals

May 20, 2013
Are you writing winning proposals that get you business?

Do your proposals get you a seat at the table for an oral presentation with decision makers?

The general purpose of any proposal is to persuade the reader to do something, whether it's purchasing goods or services, or making a decision to hire you.

Writing good proposals can improve your win rates and help you get more business.

The basic structure of a proposal starts with a cover letter introduction that summarizes the problem you intend to solve and your solution to that problem. The body of the proposal should explain the complete details of your solution, what tasks will be performed, the method you will use, a timetable for completion and pricing information.

And the last section of your proposal should provide a conclusion that emphasizes the benefits the reader will realize.

It is a best practice to keep proposals short and to the point.

Including background information, using language that everyone can understand and keeping your sentences clear and concise will better engage the reader.

Put yourself in the reader's shoes when you explain what you are proposing, and include value propositions on why they should select you.

Be sure to include a table of contents and have references and other information in an appendix that supports what you are conveying.

Make sure that your font size is readable and that you keep paragraphs to a reasonable length.

And don't forget to thoroughly proofread your proposal before submitting it. Writing good proposals will allow you to improve your win rates and secure more business.

Dick Jones is the Founder & President of Simply Sales in Alpharetta, Ga. As a 4th generation sales professional, he has over 30 years of experience advising, coaching, consulting and working with small business owners. Office: 770-663-4681, web:
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Tags: Business News, Community & Outreach

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