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Harry Norman CEO Parmer sees signs of 'balanced market'

Real estate market seeing positive gains

Closed Volume Forsyth County & North Fulton. (click for larger version)

Dan Parmer, Harry Norman CEO

November 18, 2013
CUMMING, Ga. — Numbers are good when you're at the top.

Dan Parmer, the president and chief executive officer for Harry Norman, Realtors, brought good news to about 40 agents at the company's Forsyth/Lanier office — they are leading the real estate market in the area.

Parmer has the numbers from First Multiple Listing Service (FMLS), a data services provider for real estate professionals in Georgia, to back it up, too.

When looking at FMLS numbers at all price points and every property type, Harry Norman closed on $2.08 billion in property from January through October 2013. Compared with the same time-frame last year, they had $1.5 billion.

The second company on the list, Prudential Realty, had $1.3 billion in closing.

In the North Fulton and Forsyth area, the closed sales volume was $415 million, up from $289 million last year.

"We are taking advantage of the market better than the other companies are," Parmer said. "This is a testament that the consumer is choosing us."

Parmer told realtors gathered at the company meeting on Nov. 12 the current market is benefiting sellers.

"We've been on this seller's market and that doesn't last long," Parmer said. "We are flipping over from a seller's market, not to a buyer's market, where it's been for five years, but more to a balanced market."

From October last year to this year, there has been an increase of 566 listings to 21,394 from 20,828.

"Not much of an increase, but we've turned a corner where it's no longer negative, it's positive," Parmer said.

And although six months of inventory is equal to a balanced market, Parmer said the past four months have been on track.

"We are in the right area," Parmer said. "Our focus is getting listings."

Parmer later said the key that consumers are concerned about is the increase in the price of their homes.

"For five years, we were selling homes below cost because the market was so depressed in metro Atlanta," Parmer said. "And it's good to see homeowners getting some of that equity back. It's been up for 18 months, the numbers have been positive."

Robert Aiken, senior vice president and managing broker, said he's proud of his growing office, which has doubled in agents in the two years since their launch.

"We've gone from zero to 60 in two years," Aiken said.

Editor's Note: An earlier version of this article had an incorrect last name for the Harry Norman CEO.

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