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October 25, 2013ALPHARETTA, Ga. – AMC Theatres will open its new location at North Point Mall Oct. 31, its first new building in more than two years.
AMC North Point Mall 12 features approximately 1,100 seats in 12 auditoriums. Nearly every seat in the theatre is a plush, power recliner, which allows guests to lay back and put their feet up at the push of a button. This means guests can enjoy maximum comfort, with ample space to recline or stretch their legs, and plenty of armrest room for everyone. While AMC has retrofitted several of its locations throughout the country to accommodate power recliners, AMC North Point Mall 12 is the first AMC in the circuit specifically designed and built with recliners in mind. And with stadium seating, every seat has a perfect sightline to the screen.
"We've been aggressively improving the quality of moviegoing in our locations across the country through a number of different enhancements, like the incredibly comfortable power recliners, a full bar, improved concession areas and, of course, premiere sight and sound experiences like IMAX," said Mark McDonald, executive vice president of development at AMC. "As our first new building in more than two years, we took all of those things that guests are raving about at other AMCs and specifically design the theatre to include them at AMC North Point Mall 12. This theatre will not only be one of our signature locations in the AMC circuit, but one of the best in the entire country."
Guests will be able to enjoy an alcoholic beverage at MacGuffins, a full-service bar and lounge area inside the theater.
The theatre will eventually feature two large-screen format options. Beginning immediately, guests can experience blockbusters with a brand new IMAX theater. In addition to the IMAX theatre, AMC's own large-screen format will be installed at AMC North Point 12 in early 2014.