Landscape Lighting Systems
appen grocery
Meiller Painting
appen dec 2010 Duplicate

Using content marketing to attract new customers

October 25, 2013
Are your marketing efforts not attracting new customers to your small business?

Do traditional marketing channels not produce the results that you want?

Consumers have migrated away from traditional marketing, and small businesses owners are realizing that content marketing is a way to get them back.

So, what is content marketing?

Content marketing is creating and distributing relevant and valuable information to attract, acquire and engage a clearly defined and understood target audience, with the objective of driving profitable customer actions.

Fundamentally, content marketing allows you to communicate with your customers and prospects without selling.

The big difference between content marketing and traditional marketing is that it captures the attention of your target audience by providing them with information that is relevant and valuable to them.

Content marketing also builds trust and enhances the relationships you have with your customers.

The starting point for content marketing is developing an overall strategy and determining what marketing channels to utilize.

Email marketing, social media, blogs, videos, webinars, white papers and e-books are all great vehicles to deliver your content to customers and prospects.

You then need to develop your marketing content messages.

Doing your homework to determine what is relevant and valuable to your customers is an important step in this process.

If you are not happy with your current marketing results, and you want to get better results in attracting new customers to your small business, content marketing is the way to go.

Dick Jones is the Founder & President of Jones Simply Sales in Alpharetta, Ga. As a 4th generation sales professional, he has over 30 years of experience advising, coaching, consulting and working with small business owners. Office: 770-663-4681, web:
emailEmail Link

Tags: Business News, Community & Outreach

  1. report print email
    Content Marketing to Build Email List
    October 26, 2013 | 11:25 AM

    As an email marketing consultant based right here in Alpharetta, one of the most common questions I get is, "How do we build our email list?" And very often, the answer is, "Content marketing."

    By that I mean that if you are trying to collect email address on your website, Facebook page, or anywhere else, really, you often need to have something of value to trade for that email address. A great thing to trade -- especially in the B2B world -- is a white paper or something along those lines.

    Nice article!

    Paul Broni
    (678) 366-8100

    Paul Broni
When posting feedback please be respectful. Be nice. :
* required value
Your Name*


Email (not shown on website)*



Identify the animal

Coldwell Banker
Home/ Sale

Custom Southern Living Dream Home

July 22, 2014 | 01:13 PM
Located in Young Harris, »


July 22, 2014 | 10:40 AM
Make a great sub. Make a »

Dinning Room Table & 6 chairs, Server

July 22, 2014 | 10:40 AM
90 inch (66 inch without »

Georgetown Pediatrics
appen dec 2010