Landscape Lighting Systems
appen grocery
Beverage Depot
appen dec 2010 Duplicate

Determining your target market


October 18, 2013
Have you defined your ideal target market? Do you understand the buying criteria of the potential customers in your target market? Have you segmented your market to take advantage of using unique marketing messages to each segment? A target market is a group of customers that your business has decided is the best place to focus your time and efforts, and the first element to an overall marketing strategy.

Target markets are defined in many different ways. Most small businesses start with a geographical location and then add additional criteria, such as demographics, to hone in on the best people to market to. Demographics could include gender, age, income, occupation, education, household size or many other criteria to slice up the marketplace.

Using specific criteria allows you to avoid using "mass marketing" as your only approach. Mass marketing, which often doesn't include demographics, is the least effective way to reach your target audience. Sending out brochures or doing random robo calls is not nearly as good as targeting your potential customers.

Positioning your products and services with your target market is also very important. This could be differentiating based upon price or other factors that highlight the uniqueness of what you provide. The marketplace is always changing so it is a best practice to continue to evaluate whether you are focused on the right segment at the right time. Determining your target market is the first step in developing a marketing plan, and then it's all in the execution.

Dick Jones is the Founder & President of Jones Simply Sales in Alpharetta, Ga. As a 4th generation sales professional, he has over 30 years of experience advising, coaching, consulting and working with small business owners. Office: 770-663-4681, web: www.simplysalesllc.com
printPrint
emailEmail Link
CommentFeedback
shareShare

Tags: Business News, Community & Outreach

READER COMMENTS Submission
When posting feedback please be respectful. Be nice. :
* required value
Your Name*

Town*

Email (not shown on website)*

Subject*

Comment*

Verification*
Identify the animal




Atlanta Fine Homes
Coldwell Banker
RECENT CLASSIFIEDS
Furniture

Dining Room Table - 6 Chairs

July 24, 2014 | 08:49 PM
Dining Room Table, 6 Chairs »
Furniture

Sofa and Love Seat - Beautiful !

July 24, 2014 | 08:21 PM
Almost brand new almost never »
Music Lessons

Piano and Harp lessons

July 24, 2014 | 07:46 PM
I offer Piano and Harp lessons »

Georgia Automation & Home Theater
appen dec 2010