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Having a social presence in the marketplace

September 20, 2013
Does your small business have a social presence in the marketplace?

Do you utilize social media to promote your brand and market your products and services?

Having a social presence is becoming commonplace for a lot of small businesses, but the majority of them are lagging behind.

If you don’t have a social presence for your small business, you are probably at a competitive disadvantage.

There are so many social sites today, it may be hard to really grasp which ones you should utilize.

My suggestion – use the ones that have the most users!

It’s no surprise that Facebook, Twitter and LinkedIn are at the top of this list.

In addition to these longstanding social sites, there are also seven others that make up the top 10. They include Pinterest, MySpace, Google+, DeviantArt, LiveJournal, Tagged and Orkut.

There is an abundance of information on the Internet about each of these social sites, their intended audience and how the site provides you access and visibility to potential customers.

The most valuable aspect of social media sites is not how many fans, followers or connections you have, but how you can use these social relationships to drive recommendations and referrals.

Word-of-mouth is the most effective form of securing business, and social media takes this to a whole new level.

Customers who have bought your product can easily share this information with their network of friends, followers or connections. This in turn produces more customers.

Having a social presence in today’s digital world is a must for small businesses.

Dick Jones is the Founder & President of Jones Simply Sales in Alpharetta, Ga. As a 4th generation sales professional, he has over 30 years of experience advising, coaching, consulting and working with small business owners. Office: 770-663-4681, web:
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