CUMMING, Ga. — Cold Call Sensei is a new sales prospecting assessment company based in Cumming.
The online company was created by Emanuel "E.R." Carpenter, author of two sales prospecting books: "Dead Guys Don't Buy," and his latest, "How to Dominate in Cold Calling and Earn Six Figures Doing It." For the past 10 years, he has prospected for brands such as SAP, Salesforce and Freightliner.
"Many companies pay thousands of dollars on sales prospecting training before they even evaluate their sales teams' skill. That's like a doctor prescribing medication before diagnosing what's wrong," Carpenter said. "Our 100-question, comprehensive self-assessment gives salespeople the opportunity to discover where they have deficiencies before all of those training dollars are spent."