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Getting response from email marketing campaigns

April 01, 2013
Are you using email marketing to attract new customers? Are you getting the results you want? How much business are you getting as a result of your efforts?

Email marketing is one of the most effective marketing methods in today's digital age, but it won't work for you if you're only sending communications to your subscribers.

Many small businesses use email to communicate with their customers and to attract new business, but they fall short because all they are doing is communicating.

Email marketing requires that you elicit a physical and measurable response from your subscribers.

Simply sending a defined audience a message to communicate something is not enough.

What is a physical and measurable response?

It could be a click on a link, a reply to your email, sharing your email on social media, picking up the phone and calling you, setting an appointment, scheduling a service, buying your product, telling their friends, printing your coupon, attending an event or walking into your business.

A physical and measurable response is when a person makes a decision and takes action as a result of your message.

To generate a physical and measurable response, you have to have calls to action in your email and provide your subscribers with incentives and encouragement to act. If you're using email marketing, keep this in mind when you're crafting your next message.

Dick Jones is the Founder & President of Simply Sales in Alpharetta, Ga. As a 4th generation sales professional, he has over 30 years of experience advising, coaching, consulting and working with small business owners. Office: 770-663-4681, web:
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