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Conducting seminars to attract new customers


March 04, 2013
Are you having trouble attracting new customers? Is your productivity being impacted by having to continually meet with new customers one-on-one?

Have you ever wished you could convey your message to a lot of potential customers at the same time?

Conducting seminars is a very productive way to save time and attract new customers at the same time.

Most people think that the only way to get new business is to meet with new prospects, and they are right.

They just go about that process in a suboptimal way. Preparing for a meeting, driving to the prospect's business, meeting for an hour or so and then driving to the next meeting takes a lot of time.

Having prospects come to you and spending approximately the same amount of time with them conducting a seminar allows you to communicate with many people at the same time, thus saving you a lot of time.

Seminars are not meant to be a selling event, but more of an educational or communication venue for you to convey important information about a particular subject to many people at the same time. Many businesses do this very well by conducting seminars that attract, in some cases, hundreds of people who want to learn about a specific topic. Most of these sessions are free and there is no obligation to buy.

The good news is that if you have a compelling message and conduct an informative seminar, you most likely will generate a lot of new customers.

The first step in conducting a seminar is to determine who you want to invite and what you are going to talk about.

Promoting the seminar comes next, and there are a lot of avenues you can utilize to get the word out.

Many small business owners who already do this use email, newspaper ads, direct mail, Facebook posts and phone calls to potential customers to maximize attendance. Making it easy to sign up and offering something for attending will attract more attendees.

Depending on what you do and what you are ultimately trying to sell, seminars that work will typically connect a business challenge or issue with something you have to resolve that problem.

Discussing the problem first and then demonstrating how your product or service addresses that problem will create both awareness and interest. Anticipate potential questions and have an agenda that is fast-paced and interactive.

At the end of the seminar, ask those that want to learn more to fill out a form or leave their business card, and then follow up with them.

Conducting seminars to generate awareness and interest in your product or service is a great way to get the word out simultaneously to a lot of people. Including seminars as a part of your overall marketing and sales strategy will help you to attract new customers and grow your small business.

Dick Jones is the Founder & President of Simply Sales in Alpharetta, Ga. As a 4th generation sales professional, he has over 30 years of experience advising, coaching, consulting and working with small business owners. Office: 770-663-4681, web: www.simplysalesllc.com
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